Aweber Review

One of the key areas of starting a successful online business is choosing the right email autoresponder system. Each time the word autoresponder is mentioned, the brand Aweber instantly comes to mind for most successful online marketers. The reason for this is that it’s one of the most famous brands in the world when it comes to list building services. This Aweber review will present a closer look at the product to help the reader decide whether it is the right brand to invest in or not.

Advantages of Aweber

1. Email deliverability. Despite email filters continually getting tighter, in their constant battle against SPAM and junk emails, communications sent via the Aweber email interface are still able to get into people’s inboxes (instead of ending up inside the junk folder). This feature provides a great advantage for internet marketers because it allows their messages to be read by a bigger percentage of their subscriber population.

One of the main reasons for Aweber email deliverability is that subscribers to users’ communications go through a double opt-in process. Initially they may ‘subscribe’ to updates, newsletter etc, or ‘download’ a report or product. The Aweber system will email them once they have made that initial request, and ask them to reconfirm their intention. In this way users of the system are sending emails only to people who have confirmed with Aweber that they want to hear from you.

When composing messages within the system, Aweber will give the message a “Spam rating” which indicates that changes need to be made to the message before it should be sent. Often the change may be as simple as creating a text version of the message as well as an HTML one, at other times ‘red-light’ words in the heading and text could be be the problem – words like ‘free’ and ‘offer’ ring alarm bells right away. Users are then in a position to change the wording until the spam rating comes down to ‘0’.

2. Feedback mechanism for those who unsubscribe. Most autoresponder services give subscribers an option to unsubscribe from a mailing list anytime they like. The same thing goes with Aweber. The only distinction is that subscribers are actually able to leave feedback as to why they opted out of the list. This is a great feature because it allows the marketer to discover what people did not like about a particular email marketing campaign.

3. User friendly interface. Compared to other similar services, Aweber has a simpler interface which cuts the novice’s learning curve by a giant percentage. All the essential features and functions are visually available to the user in a navigation tab at the top of the page.

4. Tutorials are also available on the autoresponder’s site, and customer service response is fast and helpful.

Technical Aspect

Most users who search online for a reliable Aweber review are usually concerned with how technical this autoresponder is. Here are some insights and details regarding the technical aspects of Aweber:

• Creating web forms with Aweber is as simple as cut and paste. Although the web forms are created using HTML codes, the user does not need to learn how to manually create code. The autoresponder generates the code as the user customizes the web form. As soon as the desired autoresponder form is created, the user will only need to copy the HTML code to the relevant website page.
• Options for form placement. There are many different options for form placement with Aweber. A static optin form can be placed on any website page selected by the user; forms may be set to appear as viewers exit the page, or ‘hover’ boxes can appear over the page, putting the website page temporarily in shadow.
• Creating email campaigns is made easier. Creating email campaigns is not totally easy, but with Aweber the process is made simpler. The service also has a live helpdesk and support team which is available to the user anytime he needs it.

Pricing

Of course, a comprehensive Aweber review would not be complete without a discussion of price: Signing up for Aweber will only cost $1 during the first month. For this, the user can enjoy the full functionality of the autoresponder service. If happy with the service, succeeding months’ use will incur a monthly charge, based on the number of subscribers that the user has – the price rises once the user has more than 500 subscribers. There is also an option to pay annually.

Conclusion

In short, Aweber is the autoresponder of choice because of its high deliverability rate, easy to use interface, and affordable startup cost. By trialling it for one month, and noting the information presented in this Aweber review, the internet marketer will be well equipped to make an informed purchase decision.

Tags: autoresponder, Aweber, Email Marketing melbourne, Review