Domain Name Tips from Internet Marketing Experts

Your website’s domain name is a crucial element of search engine optimisation. Combined with relevant keywords, content and quality links, the right domain name can boost search rankings. A domain name containing your targeted keyword can generate regular and increasing flow of traffic to your website over a long period or with ‘age’. Aged domains provide multiple traffic streams, rank well and increase in value much like capital assets for investment. Expert Internet marketers have shared some of their domain name tips which boost site traffic.

Effective domain name tips

Research your keywords: Relevant keywords are easy to recall and make good domain names. A good keyword research tool can help you find the most popular phrases in your market and possible word combinations that you can use for a domain name.

Use concise domain names: A domain name containing an entire sentence can be inconvenient for site visitors to share, remember or type into the URL bar. While targeted keywords tend to have more characters, choose the shortest one that best identifies your website, product or service.

.com is king: Domain names with the .com extension rank well in search engines. Alternatives include .net or .org extensions but only opt for these when the .com version is already taken. Adding a ‘modifier’ to an already-taken domain name is also common practice, e.g. add the words ‘my’ or ‘your’ or ‘review’ to the domain. Care needs to be exercised though to ensure that no trade mark infringements are involved when doing this.

Choose brandable names: Short names with good name recall such as Google and Yahoo also make good domain name choices but avoid popular names that can fade away with trends. As the internet grows, the availability of real-word, short, one-word domains decreases.

Take advantage of old domains: Domain names are bought and sold online through domain name registers such as Namecheap. New domain names are inexpensive but may be less relevant than domain names that are already taken. Old domain names, that have had websites built upon them, are often valuable for their search rankings, volume of traffic received and their age. While old domain names may be purchased at relatively higher prices, they can provide immediate traffic that can take months or years to generate under a new name.

Everyday, millions of people register a domain, but millions also “drop” their domain. Dropped, or ‘expired’ domains are those which have switched from registered to unregistered status. Maybe a company ceased business operations, or an individual website owner failed to renew the name’s registration. With diligence, you may be able to acquire expired domain names with SEO value.

Domain names can boost your website traffic if you follow expert domain name tips. Moreover, by combining a good domain name with SEO techniques such as regular web content writing, you create domain name value which may be worth thousands of dollars someday.

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