How to Generate More Sales and Leads

Business websites rely on traffic conversion techniques to generate more sales and leads of potential buyers or clients. There are various ways of converting site traffic into buyers and adding them to a contact list. They are all aimed at motivating a site visitor to perform a desired action, usually to purchase a product or service, or to join a mailing list.

Internet users are attracted to a website that contains relevant information about something they need. A website can have various types of content: text, photos, video, and PDF reports.

All content types must incorporate a compelling call to action towards the end.

Text content

Articles often constitute a large of a website’s content and are the easiest to create. You or an outsourced freelance writer can produce text content on:

Rants and statements that go ‘against the grain’ tend to stand out on the Internet. They stir emotions that can lead to positive action either to buy or leave contact information.

Case studies are typically premium content requiring careful research, presentation of facts and outcomes, and an analysis or conclusion which readers are interested in. Sources of information or data are important and must be cited in the case study.

‘How To’ guides and articles which share effective tips and secret techniques generate plenty of site traffic and are favourites of information-seeking site visitors. Articles that reveal secrets, shortcuts, magic buttons and silver bullets, may leave your audience yearning for more and induce them to sign up for newsletters or future updates.

People also love reading lists such as “Top 10” of any subject relevant to your product, business or niche market.

How to write content for traffic conversion

1. Create a headline which quickly grabs the attention of your intended audience and incorporate targeted keywords in it.
2. Arouse curiosity by adding a sub headline.
3. Introduce the product or service without the sales pitch.
4. Start the persuasive process by enumerating the benefits of the product or service being advertised.
5. Promote credibility of your product claims by demonstrating results and recommending it as a solution to a problem or need.
6. Honest disclosures even when slightly negative about the product can add credibility. Divulge some damaging admission about the product or declare who it’s not for in order to gain the trust and confidence of your site visitors.
7. Outline the compelling solution completely; and
8. End your article with a strong call to action.

Sales pages and other similar types of content end with an irresistible call to action. In crafting a call to action, follow the principle, “less is more.” Give your visitors only a few choices for them to make a decision quickly. Create several versions of your call to action and observe the resulting user behaviour by analyzing site stats regularly.

Analytic tools are essential to traffic conversion because they allow you to determine your website’s sources of traffic and online activities of your visitors. Site analysis may also be used to study and compare several versions of your calls to action which you can modify to obtain the best results.

Photos for traffic conversion

Images attract attention of site users and can be used to show details of a product or illustrate its various benefits or uses. Digital cameras and even phone cameras with a high resolution can capture good quality photos.

Adding videos

Videos boost traffic conversions significantly and may be created in several ways. You may need:

• digital video recorder or digital camera with movie mode
• basic lighting equipment to improve picture quality and flatter the face
• video editing software

You can also create videos by combining audio files in mp3 format and images. The video may be embedded in the web page and surrounded by text describing its contents. Surrounding text content must be relevant to the video and bear targeted keywords. An easy way to add video to your web page is by uploading it first in YouTube, copying the code it will generate and embedding it on your web page.

Videos are ideal for:

• product demonstrations
• product endorsements by known individuals
• testimonials of consumers
• step by step consumer guide
• introductions of product inventor or creator
• answering frequently asked questions about the product or as an after-sales service
• PDF Reports

People love receiving free reports which provide solutions to their common problems. They are easy to create using only a word processor and a PDF creator such as Adobe Acrobat. Free reports are used for list building by automating the signup, confirmation and delivery process using a reliable autoresponder service.

Investing in the production of video, text, audio files and PDF reports improves the quality of your content and increases traffic conversions. The addition of animated graphics and images, quality recording of audio clips, or professional design of a PDF document can lend credibility to the product, promote sharing of content and appeal to the emotions of site visitors who may feel compelled to either buy or share their contact information for future marketing or sales campaigns.

Tags: Lead Generation melbourne, Sales conversion melbourne, sales page melbourne