Track, Test And Measure With Google Analytics

Tracking website traffic sources is a very important part of internet marketing. By knowing where visitors are coming from and which keywords they are using to access a website, the internet marketer will be able to perform the necessary tweaks for more targeted traffic in the future. Google analytics is the premier online tool used by many when it comes to tracking, testing, and measuring online traffic. By installing this free service on a website, the user can gain access to lots of real time information related to web traffic.

Here are some things that users can do with Google analytics:

• Discover referring websites. This allows the user to find out which websites are generating traffic to his own site. For example, if the analytics data reveals that majority of web traffic on a site comes from Facebook, the user will have a clear idea of the main traffic source that leads to the landing page.
• Know the number of unique hits and visitors. Using a typical web counter will only give the user an idea of how many hits a particular website receives on a given period. Google analytics is more than just a typical web counter. It counts the number of hits to a website, but it also counts the number of unique visitors.
• Find out which pages the visitors browsed. The website owner can also gain insight regarding how visitors are navigating through the entire website. The analytics tool will reveal which pages the visitors clicked on.
• Know how much time is spent browsing each webpage. Using the analytics tool helps the user discover the exact amount of time spent by each visitor on each webpage. Ideally, the longer the visitor stays on the website, the higher the chances of getting a favorable response. For example, long sales pages should encourage web visitors to stay longer on the page. If the analytics data shows otherwise, it means the readers are not reading the ad copy. Thus, major adjustments are needed.

Websites that have the ability to make visitors ‘stick’ i.e. stay on the site for longer, are rewarded with better rankings by the search engines.

Google analytics is the ultimate free spy tool for internet marketers in every niche or industry. The information gathered from this tool can be used to boost website conversions by a giant percentage. Users can also perform site tweaks and split tests based on analytics information.

Tags: Conversion Tracking melbourne, Google Analytics, Search Engine Optimization melbourne, Web Traffic melbourne